Active & Safe School Zones Campaign
The Quinte Region Traffic Coalition (QRTC) has received another grant to increase awareness of safe driving habits in school zones and to educate families on the benefits of engaging in active transportation to school. This initiative will involve installation of silhouettes of school-aged children, along with a sign reading “Slow Down for my Safety”. The campaign originally launched in Quinte West, but it will now expand to every municipality in Hastings and Prince Edward Counties. The silhouettes will be moved throughout the municipalities to different school zones, to encourage awareness throughout the region. The campaign had a lot of success in Quinte West, and we are excited to now be offering this to other schools in our area.
The goals of this campaign are to encourage parents to talk to their child/children about active school travel, help them to become familiar with active travel options, and encourage them to use active school travel more often. Parents can help encourage their child to choose safe and active transportation by having conversations about road safety, being a role model by going on walks together, discussing safety considerations, such as what to do before crossing a road and how weather conditions impact road safety, and more. All these conversations can also happen at school! Plan a classroom walk around the neighbourhood and use this as an opportunity to discuss road safety, pedestrian safety, and rules of the road. By using active transportation, students will get to know their community and their neighbours, improve their mental and physical health, and boost brain development which will help them to be ready to learn. If families need or choose to drive, schools can encourage families to ‘Drive to 5’, which means driving to a location that is within a five-minute walk from the school and walking with your child the rest of the way. Every step counts! Promoting active school travel will help decrease traffic congestion and increase road safety.