Behind the Swatches: How Aspasie combines art+science
Matching a color swatch is like creating a fine perfume or a vintage wine—it takes skill, instinct and years of experience. When you own a professional hair color brand, placing a luxurious swatch book into colorists’ hands tells your story with impact.
With more than 50 years of delighting customers, Aspasie combines attention to detail, creativity, proximity, and the expertise of a passionate team. Renowned for its leading hair color marketing tools, including swatchbooks, rings, charts and promotional materials, Aspasie is a multi-generational female-founded and family-owned company that recently passed the torch to the next generation. Beauty Industry Report had the pleasure of meeting their team last year, and was intrigued with their vision and story. We are delighted to share our conversation with our readers.
BIR: Welcome, Friends! Many of our readers know your work but might not know your story. Tell us about Aspasie’s origins.
