12 Days of Social Media Content
Your business is likely the busiest it’s ever been this year, so how can you take advantage?
We are now in peak holiday season and it’s time to get ready for social media holiday campaigns. A great way to get engagement (and have fun) is to implement a “12 Days of Christmas” campaign.
(Tip: if you want to end your campaign on Christmas, Day 1 is December 14.)
GET INTO THEMES
Before you create your campaign, change your profile and cover photo for the holiday season. There are many great free online tools that can help you get your Facebook page in the festive mood. Colours like red, white, gray, blue or green themes are great for the holidays.
12 DAYS OF CONTENT
Here are some suggestions for each day, but have fun with it and customize it to your industry.
- Song lyric quote – Get into the Christmas spirit by creating a graphic around a Christmas song and tying it back to a message to your brand. You could take this a step further and post a video of you and/or your employees singing your favorite holiday song!
- Discount promo – Create a 12 second Christmas video on discounts you are currently offering a week before Christmas.
- Industry tip – Give a tip or trick relevant to your industry in a Christmas-y way. If you are a yoga studio owner for example, create a graphic or video on how you keep fit during the holidays.
- Go live – Use Facebook live to talk about what you like to do during the holidays. What kind of office party you are planning with your team? What are your traditions for the holidays with your family (if you don’t have an office)? This is also your time to be an expert! Talk about your service or product and promote!
- Season of giving – Share any charities you are planning on giving to as a company for the holidays.
- Testimonial for the holidays – if you have had your business long enough to have many reviews, find one from the holidays or near the holidays! You can also get a testimonial and put a holiday spin on it (Santa was really good to us this year….here’s an amazing testimonial)
- Thank your community – Post a video thanking your followers and your fans of all they’ve done for you in the past year.
- Post your holiday hours – Sounds simple, but it’s very powerful. Create a graphic listing your holiday hours to let people know when you are available this season.
- Share your goals – Create a graphic or video about your wins for this year (or what you are thankful for!) and what you’re focusing on in the coming year.
- Holiday contest – Try a photo contest with your fans or customers. Set up a booth or backdrop in your store where customers/clients can take pictures. If you don’t have a physical location, ask followers to take photos and tag your business. Create a little hashtag like #christmasfunin(yourstorename) #holidayswith(businessname) and enter the participants in a random drawing for a discount or prize.
- Provide a gift guide – What’s on your list this year? This would make a great video, and you can tie in products and services to what you offer. For example, if you’re a dog groomer or walker, talk about the latest products that make your job easier, like a new leash or toy.
- It’s Christmas! Not everyone celebrates Christmas, so consider a graphic or video that says “Happy Holidays!”
With these ideas, you can make your social channels stand out in your industry and community. Happy Holidays!
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