Why ‘Gen A’ is consuming music so differently
Gen Alpha, or Gen A as they’re more commonly known, are the generation born since the year 2010. Relatively nascent right now, they are predicted to reach 2.2 billion in volume globally by 2025, which will make them the largest generation in history. It is Gen A, alongside some of their younger Gen Z counterparts, that are currently shaking up the music scene in the way they discover, consume, and share.
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