How the cost of mobile money is hindering uptake in the Gambia
In the Gambia, a large portion of the adult population is financially excluded, despite mobile money initiatives. A team of local PEP researchers conducted an experiment to investigate the barriers to mobile money adoption. They found that prices are a barrier to the adoption of digital financial services, even among middle-income households. Designing price schemes that work for users may increase mobile money adoption rates and lead to higher levels of financial inclusion. Additionally, information initiatives are needed to accompany new price schemes as fees are currently perceived as being too high.
Find out more in the PEP working paper 2020-17 and policy brief 208