Aéro Montréal's mission is to mobilize stakeholders in Quebec's aerospace ecosystem to support its global reach, innovation capacity and growth. | // MESSAGE FROM THE PRESIDENT
| Dear members, dear partners, On behalf of all the employees of the cluster, I offer you our best wishes for this new year. We will still have great challenges to overcome, but our collective strength will allow us to accomplish great things. In 2023, the labor shortage was a major challenge in the face of which Aéro Montréal took several impactful actions: First of all, nearly 50 members of the cluster mobilized with Aéro Montréal to continue the ambitious communication campaign aimed at attracting labor to the sector. We have stepped up our efforts to share the image of an industry in full transformation that is building inclusive and diverse work environments. A "Day on the Hill" was organized to highlight the industry's labor needs, following which Aéro Montréal, in partnership with CAMAQ, submitted a letter to the Ministry of Employment containing the industry recommendations on workforce attraction and retention. Finally, we are continuing to represent the needs of the sector through our participation in pre-budget consultations. The retrospective of the communication campaign in this newsletter demonstrates the beautiful results of a common effort. I hope we continue this work to promote the Quebec aerospace industry throughout the world!
| MÉLANIE LUSSIER
President
AÉRO MONTRÉAL | | HOW WAS THE IDEA OF THE COMMUNICATION CAMPAIGN BORN? | This campaign was initiated by the board of directors of Aéro Montréal. For the very first time in the history of the cluster, 50 companies, training centers and organizations have come together to invest in a common project: to arouse the interest of new generations and encourage them to train or enter the job opportunities offered by the sector. | WHAT WERE THE SIGNIFICANT ACTIONS OF THIS CAMPAIGN? | The Quebec aerospace sector worked with the Bleu blanc rouge agency to imagine a campaign in line with the codes of new generations: mainly digital and which focused on a playful, refreshing and friendly tone. FOR THIS PROJECT, the Branding and Promotion Committee has: ➤ Called on influencers on Tik Tok and Instagram (Farah Alibay, Massi Mahiou, Phil Lacroix and Audrey Daigneault). ➤ Focused on less conventional media, closer to new generations and young women like Urbania Magazine. ➤ Used short and dynamic formats to capture limited attention (short video portraits of workers in the sector on TVA Sports). ➤ Bet on varied digital visibility. ➤ Made sure to attract the attention of young girls and young women who might be interested in the sector (Elle Québec Magazine).
Here are some examples: | WHAT WILL BE THE CONCRETE ACTIONS PROPELLED BY THE BRANDING AND PROMOTION COMMITTEE IN 2024? | In 2024, the Committee will focus on THE FOLLOWING ACTIONS: ➤ Strengthen representations of the sector to increase the visibility of the sector with the three levels of government. ➤ Generate media interest in the cluster’s strategic topics ➤ Organize an international press mission as part of the International Aerospace Innovation Forum 2024. ➤ Promote Quebec's aerospace sector to members and public opinion on a local, national and international scale. ➤ Implement a strategy to attract the next generation to all positions in the industry. | // THROUGH THE EYES OF INDUSTRY ENTHUSIASTS
::: 2023 Campaign | In spring 2023, to promote the professional opportunities available to women in the Quebec aerospace sector, Aéro Montréal shared portraits of inspiring women on social media. — ➤ DISCOVER THE 18 UNIQUE PROFILES OF WOMEN IN AEROSPACE ON LINKEDIN: | | ➤ Aéro Montréal will renew this project in March 2024 and invites you to submit applications from inspiring women in your organizations. | // THROUGH THE LENSE
::: 2023 Campaign | As part of the communication campaign, Aéro Montréal worked with TVA Sports and Dizifilms to create a TV series called AIR specifically dedicated to careers in the aerospace sector. In total immersion in the heart of the manufacturing sector, viewers were able to discover the daily lives of enthusiasts in our sector and the professional opportunities linked to it. — ➤ DISCOVER THE EPISODES: | MELOCHE GROUP - View HERE | AIRBUS CANADA - View HERE | Bell Textron Canada – View HERE | // IN THE MEDIA
::: 2023 Campaign | Still as part of the campaign, different media were used to promote the Quebec aerospace industry in the eyes of the general public. From ELLE Québec magazine to Urbania, Radio-Canada, TVA and La Presse, the visibility of the sector was omnipresent in 2023. | Efforts will continue in 2024 with the publication of a special report on Aerospace in La Presse entitled Les métiers d’avenir, scheduled for publication on January 30th.
We need your support to enable it to see the light of day.
➤ BY PURCHASING AN AD IN THIS SPECIAL REPORT FILE, you can allow the cluster to highlight, once again, the professional opportunities and training offers available in the sector. | // INDUSTRY NEWS
:: The latest news about the Québec aerospace industry. | POLYTECHNIQUE MONTRÉAL OPENS ITS DOORS TO YOU! » Sunday, January 28, 2024, from 10:00 a.m. to 3:00 p.m. Come and meet our team to learn all about our engineering program (bachelor's degree), our graduate programs (DESS, master's degree, doctorate), our undergraduate certificate programs and microprograms. This is the perfect opportunity to discuss your educational plans before applying for admission. Register now for a chance to win one of our $500 scholarships. __ CHECK THE PROGRAMMING AND RESERVE NOW! + REGISTRATION | DISCOVER THE ÉCOLE NATIONALE D'AÉROTECHNIQUE THIS WINTER! » Saturday February 17, 2024, from 12 p.m. to 3:30 p.m. ÉNA is happy to welcome you for its open days! During your visit, you will have the chance to: ➤ Discover the three regular DEC programs: Aircraft maintenance techniques, Avionics techniques, Aerospace engineering techniques | Discover the College Studies Certificates offered to adults | Chat with professors and students | Discover unique facilities including hangars and several laboratories | Meet school professionals | Meet around fifteen companies in the aeronautics sector who will present career opportunities to you | __ TO VISIT ÉNA + REGISTRATION | QUÉBEC-NEW YORK TRANSPORTATION RENDEZVOUS & B2B » Save the date: March 19, 2024! The North American Center of Excellence for Transportation Equipment (NAmTrans), a subsidiary of the North Country Chamber of Commerce, is pleased to announce the date for its upcoming Québec-New York Transportation Rendezvous & B2B.
This in-person event, hosted in partnership with Aéro Montréal, Propulsion Québec, FuzeHub, and the Québec Government is an opportunity for manufacturers and companies in the ground transportation and aerospace industries to meet and network with potential customers, suppliers, and resources.
» Why attend ?
➤ Find new customers, suppliers, and resources via our B2B matchmaking platform hosted by B2B/2GO | Obtain timely information on topics relevant to the transportation equipment and aerospace industry | Make powerful new connections and collaborations within our bi-national Québec-New York Transportation Equipment and Aerospace Cluster | The event attracted more than 150 attendees in 2022 (despite COVID/border restrictions) who engaged in more than 100 B2B meetings |
__ EXPAND YOUR NETWORK WITH COMPANIES FROM NEW YORK AND ELSEWHERE! + INFORMATION | THE COMITÉ SECTORIEL DE MAIN-D'OEUVRE EN AÉROSPATIALE
(CAMAQ) INVITES YOU TO EXPAND YOUR HORIZONS » Attend these two events on February 1 at the École des métiers de l'aérospatiale. These action-packed events are intended to highlight critical themes such as equity, inclusion and diversity within the aerospace industry. | EVENT 1 : HORIZON
8:30 a.m. - 5:00 p.m. ➤ A day dedicated to DEI full of enriching conferences and workshops, stimulating discussion panels, captivating podcasts and more. An opportunity to become an actor of change in the aerospace sector. + PARTICIPATE | EVENT 2 : DESTINATION 6:00 p.m. - 10:00 p.m. ➤ Special evening to mark CAMAQ’s 40th anniversary. It is an opportunity to celebrate the past and future successes of the organization. Join them for a friendly and retrospective moment in the company of their partners. + PARTICIPATE | | THE DRAKKAR GROUP ANNOUNCES THE APPOINTMENT OF BENOIT HUDON AS PRESIDENT AND CEO | | » The new President and CEO will assume his new position on January 18. Mr. Hudon's main mission will be to define and implement the development and profitability strategies of the organization, in close collaboration with the various companies under his management. __ TO LEARN MORE + READ THE PRESS RELEASE | AÉRO MONTRÉAL VISITS VAC AERO A pioneer in the field of vacuum heat treatment since 1959, VAC AERO is one of the world's largest subcontractors in the treatment of landing gear components. Their services also include vacuum heat treating, brazing, oil quenching and coating services for specialty applications. Additionally, the company, which operates production facilities in Canada, offers a wide range of heat treating and vacuum brazing furnaces. Their commercial-scale heat treatment experience helps them meet the most stringent requirements of our customers, including those in the aerospace industry, for durability, reliability, productivity and efficiency. | + IN ADDITION TO TAKING PART IN THE INTERNATIONAL GROWTH INITIATIVE, VAC AERO PARTICIPATED IN 3 OTHER AÉRO MONTRÉAL INITIATIVES TO CONTINUE ITS GROWTH ↴ | 1 MACH Initiative:
An aerospace supplier development program that helps drive supply chain innovation. | 2 Inclusive succession planning:
Multi-sector initiative that deploys an action plan to respond to workforce challenges, as part of the establishment of an inclusive succession planning strategy (EDI). | 3 Eco-responsability:
Supports the environmental commitment of companies, the development new products, new processes and new eco-responsible markets. | | » WOULD YOU LIKE TO PLAN A VISIT FROM AÉRO MONTRÉAL TO YOUR COMPANY? + BOOK A VISIT | // WELCOME TO OUR NEW MEMBERS
| Figurr Architects Collective | | // UPCOMING AERO MONTREAL EVENTS
| THE INTERNATIONAL AEROSPACE INNOVATION FORUM IN A FEW KEY FIGURES | 380, Saint-Antoine street West
suite 3120
Montreal, Quebec H2Y 3X7
T : 514 987-9330 aeromontreal.ca | | | | | |
.png?1705520773295)
.jpg?1705455946979)
.jpg?1705456048008)
.jpg?1705456099048)
_gif.gif?1705504539480)
