Satisfy your craving for better B2B marketing results.

#1
LinkedIn told us how their feed really works

Aint no secret LinkedIn is my fav marketing channel. It’s also been a total thorn in my (and clients') side since the 360Brew algorithm rolled out in May.

After some complaining to my parrots (who didn't offer much in sympathy) I’ve been reading lots of different folks’ analysis on it, especially those ready to demystify thick spec papers and run their own large-scale experiments.

Behold Tereza Litsa’s analysis on what LinkedIn has said about their feed. It’s easy to read (extracted from LinkedIn's own much more dense release), and gets to what we need to be aware of as creators on the platform:

• "Your profile travels with every post you publish". Meaning if yours is generic or feels like a cover letter, time to update it!
   
• Scrolling past something in the feed is noted that you’re not interested, but if you dwell on something without clicking, you still send interest signals. (I mean, reading = still interested makes logical sense, but unless they provide us creators with metrics to monitor this, I guess we just hope people slow their roll??)
   
• "The LLM understands professional relationships between topics from world knowledge, not just keyword overlap." So if you’ve been reading about how its very keyword focused, know that it isn’t completely pedantic and has the ability to link adjacent topics together. I was worried about this when I was first learning about the keyword/topic thing, and this helps me to think more broadly about how to keep depth in content without sucking the life out of it.

I just finished updating my own profile based on this and other information I’ve been gathering over the last few months. Have you updated yours?

My question to you: is your positioning clear wherever your ‘first impression’ counts on whatever marketing channel you’re focused on?

#2
Seven email rules that win your consulting firm more business

II know I’m like ninety billion years late to the party, but I’ve just caught onto the work of David A Fields. 7 email rules that win your consulting firm more business is a short coaching moment for how we communicate through email as knowledge experts. I think all 7 are goodies, but here are 3 that stood out to me:

• Start with them: Literally, by transforming ‘I’ statements we use allllll the time in our client correspondence. Right down to the basics such as ‘I enjoyed meeting you’ turning into ‘You were delightful to meet.” Brilliant.
   
• Get shorty: shorten your damn emails. Full stop. I needed this reminder, too!
  ​​​​​​​
• Respect their style: as in, communicate how they’d like to communicate (which may end up not being email at all).

These may seem simple, but I challenge you to go through your correspondence over the last 2 weeks and not see opportunity to try one of these suggestions. (Easily saw 6 times I could have been a little shorty myself ahhahaah)

My question to you: what content (blog, social post, newsletter content) could you breathe new life into by applying these same principles?

#3
What is content decay (and how to fix it before it tanks your traffic)

Content may be digital, but it still has a shelf life! Well, at least when it comes to content that’s popular with organic search traffic. Louise Linehan’s article Content Decay (and how to fix it) deals with the realities of keeping content ‘fresh’ for SEO purposes. The article covers causes, how to identify it, and provides a decision framework to choose what to do next.

Checking in on the performance and relevance of content for any channel is just good marketing practice anyway!

My question to you: what dried out and old content is lurking in the back of your website’s fridge?

#4
State of Digial PR 2026 Report

I will always hype up reports that aren’t US-centric! Buzzstream’s 2^nd year with their State of Digital PR has a UK focus for primarily agencies and marketers doing the digital PR work. But I figured those of you with small teams would be interested in the landscape all the same. Some interesting results:

• Respondents' top ranked definitions of what digital PR means were also the top ranked tactics they are sticking to: "Providing expert commentary"; "Pitching data-led content"; "Pitching press releases" (still very relevant for us solo knowledge experts!)
   
• Digital PR has become more challenging since last year. I offer this up for us soloists – its not a lack of knowledge on your part…. Shit is harder in general right now, even for those in the know!
   
• 81% never pay for link placement (remember this when the spammy emails come knocking at your doors). Invest in getting the right pitch in place to the right connections; not the link.

My question to you: what unique perspective do you have that would benefit from having a digital PR specialist spread far and wide?

💗
Need to come back to yourself
when the world is loud?

My colleague and friend Tami Schweber, a Somatic Coach, has just the thing for you. She's facilitating a centering practice later today to help you remember who you are, what you're committed to, and why showing up in alignment with your values matters. Tami always provides a wonderful and gentle space to slow down and come back to yourself.

Registration is pay what you can, open to anyone. 

Other consultants getting the gigs you want aren't "better at marketing" than you.

But they might be better at the habits that create consistency.

When you honour your goals by doing the work (even when things aren't perfect, or you're tempted to put it off, or the negative self-talk kicks up), you increase your odds:

• Of being recalled/remembered.
• Of being in the right place at the right time.
• Of getting feedback that informs what you will/won't do next time.

None of which can happen if you give up too soon!

So practice some self-compassion, apply a self-soothing technique that helps you regulate, and use habits that increase consistency.

Here’s what’s worked for my clients who are just as busy running a business as you are, and still manage to get that newsletter, blog post, LinkedIn article, or video out on time... consistently:

1. Adjust your schedule (and honour it): you’d be quick to put a client project or prospect meeting in your calendar. But often, marketing stuff just "happens when I get to it." Not anymore. Honour your work by scheduling it like you would activites that earn money now (because this work will earn you money later).
    
2. Pause 1 activity that is taking up your time with low return: that networking event you go to every month because it’s easy; posting content to a secondary social media channel you’re not actually active on; writing blog posts for a site with very low traffic. You can always return to these activities later, but you’d be surprised how little you’ll miss them two weeks in.
    
3. Get an accountability partner: your friends and family are supportive, but they’re not going to hold you accountable for showing up consistently. You don’t have a co-founder to shoulder the burden. So no one checks in that you did the thing you said you would do. An accountability partner who understands the realities of running a business (and can also provide feedback on what you want to put out into the world) can be very powerful. Like, 95% chance of reaching your goal powerful.

Consistence with marketing is freely yours to tap into, Darlin'... as long as you're willing to try a different habit to access it.

Because you can't land new business with old habits!

Recent topics I helped folk figure out:

• How to find prospects with LinkedIn’s free search function (and get to know them without being icky about it).
   
• Training staff in email marketing and website maintenance.
   
• How to improve sales collateral and acquire client testimonials for specific offers.
   
• Follower growth strategies for brand new social accounts.

Want to feel more confident about how you show up and engage with best-fit prospects?

I offer Marketing Clarity Sessions to determine which marketing project (new or existing) will attract and book more clients. Then I create a custom 30-day action plan that plays to your strengths, capacity, and habits. Includes 2 weeks of advisory with yours truly so you don't ghost your own marketing and get the traction you deserve!