Out with viral, in with niche: TikTok’s impact on music changes form
TikTok is now over-saturated with music, and has simultaneously continued to build user numbers. The cumulative effect: It is becoming difficult for any one song to overtake TikTok the same way that tracks like “Death Bed” and “Laxed” once did. Does this spell the end of TikTok’s dominance in the music industry? No. Viral music moments still happen, but increasingly, TikTok’s influence on music is showing up in less obvious, less mainstream ways – and artists can use this to their benefit.
Lire sur Midia Research