SoundOn: How TikTok Got into the Music Distribution Industry and How They Can Shake It Up
Today, countless independent music distributors offer artists the means to place their music on streaming platforms while equipping them with various promotional tools to track data and market their work. These distributors have seen tremendous growth over the past couple of years, accompanying the waning dependence on record labels. As of March 9, 2022, TikTok entered the music distribution space, launching SoundOn in the US, UK, Brazil, and Indonesia. With an established reputation for dominating new music, TikTok’s expansion into this space may entirely disrupt the independent distribution industry.
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