From "Sounds" To Millions Of Streams: How TikTok Became A Major Player In The Musical Ecosystem
In the past several years, China-born social media video app TikTok, has influenced millennial and Gen-Z lifestyles in a variety of ways — including the creation of new hits as well as careers. From Olivia Rodrigo to Conan Gray, TikTok's influential algorithm has the power to elevate talent from obscurity or low-level fame, and has made a significant impact on pop music.
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