Rebranding
If a company or organization rebrands and changes its name, an update to the name must be made to the consultant or in-house registration within 30 days of the change. When you update the name in your registration, there will be a field to provide the reason for the change (e.g., rebranding).
When updating the business name, you should include the former business name. For example, if the new business name is “ABC Company” and the former business name is “123 Limited”, you will update the business name as follows: “ABC Company (formerly 123 Limited)”. The former name should remain listed for one year. This helps with continuity of information on the registry.
Restructuring
The “Additional Client Information” (for consultant lobbyists) or the “Additional Company Information” (for in-house persons and partnerships) sections of the registration require clear information about parent companies, as well as subsidiary companies that have a direct interest in the outcome of the lobbying activity or goal.
This means that if a for-profit entity goes through a merger or acquires a new subsidiary, the registration for the company, whether it is a consultant lobbyist registration or an in-house one, needs to reflect this within 30 days of the change occurring.
A reminder to Consultant Lobbyists
Your clients may have their own in-house registration or you may be working with another consultant lobbyist who also has a registration for the client. When a new name or company information is provided in one registration, the Office often checks to see that related registrations are also up to date. Regular communication with your client and fellow consultant lobbyists ensures everyone is on the same page and has accurate information on their registration.