April 4, 2024

Marketing Ideas to Welcome Spring

Happy spring! It doesn’t seem like spring with the towering snow banks all around us, but the days are getting longer, the sun is still up after 5 p.m. and many people have warmer weather on their minds.

With a new season comes a renewed sense of purpose for some business owners. Many are feeling reinvigorated and ready to tackle the new season with new ideas. If you’re one of those people (or if you anticipate you will be one of those people once the snow melts a little more), you may be searching for helpful marketing ideas to welcome spring.

Here are 5 ideas to get you started!

Run Facebook Contests. Spring is filled with wonderful holidays that you can work into your marketing strategy and theme your Facebook contest.

Try New Marketing Initiatives. Maybe you’ve been reading up on Google AdWords, but haven’t yet taken the plunge, or you’ve been toying with the idea of boosting posts on Facebook. Spring is a great time to try out something new and see how it works for your business.

Promote Spring Cleaning. Appeal to customers who have already purchased your product or service by encouraging them to service the product (if necessary) or come in for something new.

Freshen Up Your Storefront or Interior. Sprucing up your storefront or giving your interior a refresh and encouraging customers to come in to check it out is a good way to get people through the door and excited about shopping.

Get Outside. Once the weather is warm enough, take advantage of getting your business outdoors.

Learn more

New Business Listings

The Town of Okotoks is thrilled to welcome the following businesses to Town:

Storefront:
DK Int'l Travel and Tours
Leanne Jones Hairstylist
Modern Mane
ALM Massage Therapy


Homebased:
Wayflower Designs
Wildflower Floral Company
Centauri Solutions
Mist Mountain Services
Okotoks Mountain Dog Walks
IMAC Enterprises Ltd.
Bibby Home Wellness Vet
Rechead
MDM Accounting Services

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Business Spotlights: Brilliant Minds Academy, Active Balance Health Centre & Red Wood Crafts

Brilliant Minds Academy now open!

At Brilliant Minds Academy, we are dedicated to providing exceptional childcare and early education services designed to meet the needs of families and foster the growth of young learners. 

Our academy is committed to delivering a high-quality classical education program that emphasizes the development of critical thinking, creativity, and foundational knowledge across a wide range of subjects.

We cater to the developmental needs and educational growth of various age groups, starting from 12 months old to 5 years old.

Learn more

Contact Info:
Location: Bay 1, 22 Elizabeth Street
Website: www.brilliantmindsacademy.ca
Phone number: 403-768-1080
Email: info@brilliantmindsacademy.ca
Facebook: @brilliantmindsacademy-Okotoks

Looking to move and feel your best by increasing your movement? Okotoks Active Balance Health Centre has you covered!

Meet, Sarah Kuindersma, dedicated to helping you reclaim your sport or activity by bringing Muscle Activation Techniques (MAT) to the table.

MAT is a specialized approach that helps identify and correct muscular imbalances, addressing stiffness, loss of range, or pain. 

Improve your physical well-being and reclaim your active lifestyle. Don't wait, book your appointment now to start feeling and moving better!

Learn more

Contact Info:
Location: 19 Elma Street West
Website: www.activebalancehealth.ca
Instagram: @activebalancehealth
 

Introducing Red Wood Crafts & owner/operator Barb Courtney!

 

It’s been 2 years since moving to Okotoks and the town and people have been so fantastic and welcoming. Since deciding to take up woodworking last year, I have been creating personalized wooden gift items for various events and people. I have developed a passion for woodworking and show that through each carefully crafted pieces.

Learn more

Contact Info:
Email: RedWoodCrafts2023@gmail.com
Facebook: @redwood crafts
Instagram: @redwoodcrafts23


Highlight Your Business!

Are you a business in Okotoks that would like to highlight your success? Reach out to us today and we will share your inspiring story on our website and in our newsletter and social media channels! Email us at: ecdevokotoks@okotoks.ca

Learn more

Grand Openings: DK International Travel and Tours & Global Pet Foods

We are thrilled to have been a part of the grand opening of DK Int'l Travel and Tours! Thank you for including us in your special day! Join us in congratulating and welcoming them to Okotoks! Visit them at located at #66, 87 Elizabeth Street or on Facebook!

 

We are thrilled to have been a part of the official grand opening of Global Pet Foods Okotoks! Thank you for including us in your special day! Join us in congratulating and welcoming dynamic mother-daughter duo of Jaskernn & Jolly and their team to Okotoks! Visit the business, open since last year, at #99, 31 Southridge Drive! 


New to Okotoks?

Do you have a new business in town or a grand opening/special event to let folks know about? Contact us at ecdevokotoks@okotoks.ca with the details - we're happy to share as a way to promote the awesome businesses in Okotoks & to connect our amazing local business community! Learn more about the Grand Opening program at the link below!

Learn more

Business Tip of the Month: Prioritize Customer Engagement

Prioritize Customer Engagement

Interact with your customers regularly through social media, email newsletters, or loyalty programs to build lasting relationships and encourage repeat business. By staying connected and responsive to their needs, you'll foster loyalty and drive sustained growth for your business.

Water Smart Business Grant

Is your business interested in upping your curb appeal and decreasing your water bill? Applying to the Water Smart Business Grant could net you substantial savings! This grant is open to Okotoks businesses, schools, churches, non-profit organizations and condo boards, and provides businesses with a flexible model to customize a water-saving project such as indoor water fixtures and landscaping improvements and provides up to $10,000 per organization!

Learn more about grant requirements and start planning now – applications will be first-come, first-served until all funds are allocated. 


Learn more

Poll: What summer initiatives or events does your business engage in? 

Click below to take the poll!

Learn more

 

Events & More Information

There are lots of great events happening in and around Okotoks this fall, Learn more!

Community Events


Business webinars can help businesses thrive. They often focus on specific skills or topics relevant to your industry. Check out what's coming up!

Business Webinars


Interested in learning more about, or bidding on, procurement opportunities? Find out more below!

Procurement Opportunities

Business Support Resources

We have compiled some resources that could be of interest or helpful to you as you do business in Okotoks.

There are numerous resources for small businesses to stimulate growth. Supports include loans, bursaries, financing, marketing, succession and other aids for small businesses - check it out below!

Learn more

 Please Share!

📅 Have a business event you would like to include? Click the button below to submit it!

Submit your event

💡 Do you have ideas to make this newsletter more exciting or business-related topics you want to see? The Town would love to hear from you! Connect with us!

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