How TikTok Is Changing Marketing in the Music Industry and Beyond

Complaints from recording artists about promotional demands are as old as the music industry itself, and they have often played out in public feuds. But these recent grievances aren’t targeted at the labels themselves. They are direct appeals to fans. And while they describe highly specific scenarios, they also evoke an experience familiar to just about anyone with a presence on social media, where aspects of the experience of fame have been formalized and made available to everyone.
All of which is to say: Being told how to market yourself isn’t just a celebrity problem anymore. It’s a basic condition of being online.

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Sans carbone, la fête est plus folle dans les festivals

Les organisateurs de festivals attachent de plus en plus d'importance aux questions environnementales, qui sont aussi une attente du public des festivals. Souvent partenaires des événements, les collectivités ont une expertise à apporter aux acteurs culturels. Le grand enjeu des festivals est la mobilité : des participants, des artistes...

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TikTok Killed the Video Star

With a booming, young user base, TikTok has become a music-promotion ecosystem of extreme importance. That ecosystem thrives on calculated messiness—producing the feeling, if not the fact, of seeing people how they really are.

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Ils achètent leur billet mais ne viennent pas : le « no show » interroge les salles de concerts

Avec le Covid, le phénomène a atteint des sommets : jusqu’à 25 % de no show. Si l’on est en vue d’un quasi-retour à la normale avec l’absorption des concerts reportés à cause du Covid, le Syndicat des musiques actuelles (SMA), estime que ce n’est pas pour tout de suite.
Le SMA rassemble des salles de concert de 2 000 places maximum, des festivals et des producteurs de spectacle. « Il y a encore 10 à 15 % de no show dans les salles de nos adhérents. »

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GDPR in the Music Industry: Artist Data = Personal Data?

Personal data protection and GDPR compliance have been a significant concern for companies based in the EU for more than four years. Since the law came into force in 2018, we've seen companies large and small hit with fines for not complying with the regulations. According to the Enforcement Tracker database, over 1,1k GDPR-related fines were issued in the past 4 years — ranging from a few hundred euros to Amazon's record-breaking 746 million forfeit.

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Antitrust : aux États-Unis les GAFA multiplient les dépenses en lobbying

Y aurait-il comme un vent de panique chez la Tech Américaine ? Le Wall Street Journal rapporte que les groupes de pression financés par les GAFA ont dépensé 36,4 millions de dollars en publicité contre la loi antitrust American Innovation and Choice Online Act (AICOA) depuis le 1er janvier 2021.

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#CryptoCrash: what it means & doesn't mean for music

The sad reality is: music goes where money goes. Artists need to make hard choices about how they’ll pay the bills so they can focus on their art full-time. With gigs gone at the start of the pandemic, some turned to livestreaming and creator economy models like Patreon or OnlyFans, these trends eventually made way for ‘web3’ with artists learning how to market their art as NFTs.

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Music Biz Revenue to Double to $131 Billion by 2030: Goldman Sachs

The company’s annual “Music in the Air” forecast predicts that a combination of global streaming growth, emerging platforms like TikTok, the revival of the live music market and the ongoing strength of vinyl sales will drive the recorded music industry revenues to $52.3 billion by 2030, a $7.5 billion boost over last year’s prediction and more than double last year’s IFPI revenues of just under $26 billion.

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YouTube Shorts is now as popular as TikTok and a long-form video, earnings gateway

YouTube announced that its TikTok rival YouTube Shorts is now watched by over 1.5 billion logged-in users monthly. By comparison, TikTok announced 1 billion monthly users last September and has been projected to pass 1,5 million monthly average users sometime this year.

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Dementia Patients' Memories Stirred With App Using UMG Music Catalog

A new app, Vera, is dedicated to helping dementia patients by creating personalized playlists that stir different parts of the brain and can at least temporarily assist with overall lucidity as well as mood.

Lire sur Variety