Veille hebdomadaire de l'actualité musicale et du spectacle

21 juin 2022



Cette semaine, la veille recense plusieurs sujets d'intérêt dont:


Pratiques industrielles et artistiques

How TikTok Is Changing Marketing in the Music Industry and Beyond

Complaints from recording artists about promotional demands are as old as the music industry itself, and they have often played out in public feuds. But these recent grievances aren’t targeted at the labels themselves. They are direct appeals to fans. And while they describe highly specific scenarios, they also evoke an experience familiar to just about anyone with a presence on social media, where aspects of the experience of fame have been formalized and made available to everyone.
All of which is to say: Being told how to market yourself isn’t just a celebrity problem anymore. It’s a basic condition of being online.

Lire sur le New York Times

Sans carbone, la fête est plus folle dans les festivals

Les organisateurs de festivals attachent de plus en plus d'importance aux questions environnementales, qui sont aussi une attente du public des festivals. Souvent partenaires des événements, les collectivités ont une expertise à apporter aux acteurs culturels. Le grand enjeu des festivals est la mobilité : des participants, des artistes...

Lire sur La Gazette des Communes

À lire aussi

  • YouTube launches hub to help songwriters and producers level up their presence | MusicTech
  • The Future Of The Music Industry: Artists Eye Ancillary Income | Forbes
  • TikTok et la musique, quelles opportunités pour les marques? | L'ADN
  • Are NFT Record Labels The Future Of Music? | Grammys
  • The major labels face an uphill battle for music streaming market share. Here’s how they might fight back.| Music Business Worldwide
  • The Future of Streaming Services May Be In The Past | The New Inquiry
  • Kate Bush had the biggest record in the UK last week, but she’s not No.1 on the Official Chart. This is a watershed moment for a music industry struggling to understand the meaning of ‘new’. | Music Business Worldwide
  • «Du rap sur Netflix, ça ne se refuse pas» : Niska, Shay et SCH, jurés de luxe du concours «Nouvelle École» | Le Parisien
  • Les festivals reviennent transformés… et pas seulement à cause du Covid | Télérama
  • Why The Metaverse Is Music’s Next Frontier And What You Need To Know | The Drum

Consommation médiatique et de biens culturels

TikTok Killed the Video Star

With a booming, young user base, TikTok has become a music-promotion ecosystem of extreme importance. That ecosystem thrives on calculated messiness—producing the feeling, if not the fact, of seeing people how they really are.

Lire sur The Atlantic

Ils achètent leur billet mais ne viennent pas : le « no show » interroge les salles de concerts

Avec le Covid, le phénomène a atteint des sommets : jusqu’à 25 % de no show. Si l’on est en vue d’un quasi-retour à la normale avec l’absorption des concerts reportés à cause du Covid, le Syndicat des musiques actuelles (SMA), estime que ce n’est pas pour tout de suite.
Le SMA rassemble des salles de concert de 2 000 places maximum, des festivals et des producteurs de spectacle. « Il y a encore 10 à 15 % de no show dans les salles de nos adhérents. »

Lire sur Ouest France

À lire aussi

  • The Kate Bush resurgence shows that music consumption has no time stamp | MIDiA
  • Can CDs Make A Comeback? Reevaluating The CD At 40 | Grammys
  • Major festivals enjoy record sell-outs for 2022 | IQ Magazine

Politiques publiques

GDPR in the Music Industry: Artist Data = Personal Data?

Personal data protection and GDPR compliance have been a significant concern for companies based in the EU for more than four years. Since the law came into force in 2018, we've seen companies large and small hit with fines for not complying with the regulations. According to the Enforcement Tracker database, over 1,1k GDPR-related fines were issued in the past 4 years — ranging from a few hundred euros to Amazon's record-breaking 746 million forfeit.

Lire sur Music Tomorrow

Antitrust : aux États-Unis les GAFA multiplient les dépenses en lobbying

Y aurait-il comme un vent de panique chez la Tech Américaine ? Le Wall Street Journal rapporte que les groupes de pression financés par les GAFA ont dépensé 36,4 millions de dollars en publicité contre la loi antitrust American Innovation and Choice Online Act (AICOA) depuis le 1er janvier 2021.

Lire sur Le Siècle Digital

À lire aussi


#CryptoCrash: what it means & doesn't mean for music

The sad reality is: music goes where money goes. Artists need to make hard choices about how they’ll pay the bills so they can focus on their art full-time. With gigs gone at the start of the pandemic, some turned to livestreaming and creator economy models like Patreon or OnlyFans, these trends eventually made way for ‘web3’ with artists learning how to market their art as NFTs.

Lire sur Music X

Music Biz Revenue to Double to $131 Billion by 2030: Goldman Sachs

The company’s annual “Music in the Air” forecast predicts that a combination of global streaming growth, emerging platforms like TikTok, the revival of the live music market and the ongoing strength of vinyl sales will drive the recorded music industry revenues to $52.3 billion by 2030, a $7.5 billion boost over last year’s prediction and more than double last year’s IFPI revenues of just under $26 billion.

Lire sur Variety

Actualités techno

YouTube Shorts is now as popular as TikTok and a long-form video, earnings gateway

YouTube announced that its TikTok rival YouTube Shorts is now watched by over 1.5 billion logged-in users monthly. By comparison, TikTok announced 1 billion monthly users last September and has been projected to pass 1,5 million monthly average users sometime this year.

Lire sur Hypebot

Dementia Patients' Memories Stirred With App Using UMG Music Catalog

A new app, Vera, is dedicated to helping dementia patients by creating personalized playlists that stir different parts of the brain and can at least temporarily assist with overall lucidity as well as mood.

Lire sur Variety

À lire aussi

  • Hologrammes de stars : jusqu'où peut-on exploiter un artiste décédé ? | Usbek & Rica
  • Spotify rachète Sonantic, une start-up spécialisée dans la synthèse vocale | Siècle Digital