February 13, 2024

Forward February: Essential Steps for Business Owners to Propel Success





After setting goals for the year, February is an excellent time for business owners to focus on several key activities to propel their ventures forward.

  1. Review Financial Performance: Take a close look at your financial performance for the past month and year-to-date. Analyze revenue, expenses, cash flow, and profitability to identify areas of strength and opportunities for improvement. Adjust budgets and financial forecasts as needed to stay on track with your business goals.
     
  2. Evaluate Marketing Strategies: Assess the effectiveness of your marketing efforts during the previous month and make adjustments based on performance data. Consider experimenting with new marketing channels, refining messaging, or launching promotional campaigns to attract more customers and increase brand visibility.
     
  3. Assess Customer Feedback: Gather feedback from customers through surveys, reviews, or direct communication channels. Pay attention to their opinions, suggestions, and pain points to identify areas where your products or services can be enhanced to better meet their needs. Use this feedback to drive improvements and strengthen customer relationships.
     
  4. Invest in Professional Development: Allocate time and resources for professional development initiatives for yourself and your team. Attend relevant workshops, webinars, or conferences to stay updated on industry trends, acquire new skills, and network with peers. Encourage employees to pursue training opportunities that align with their roles and career aspirations.
     
  5. Optimize Operations: Streamline internal processes and workflows to improve efficiency and productivity. Identify bottlenecks, inefficiencies, or areas of waste within your operations and implement solutions to address them. Leverage technology and automation tools to simplify tasks and free up time for more strategic initiatives.
     
  6. Plan for Tax Season: As tax season approaches, start gathering necessary financial documents and organizing records to prepare for filing taxes. Consult with a tax professional or accountant to ensure compliance with tax laws and maximize available deductions or credits. Develop a tax planning strategy to minimize tax liabilities and optimize financial outcomes for your business.
     
  7. Stay Agile and Adaptive: Remain flexible and responsive to changing market conditions, consumer preferences, and external factors. Continuously monitor industry developments, competitor activities, and economic trends to anticipate potential challenges and capitalize on emerging opportunities. Adapt your business strategies and tactics accordingly to maintain a competitive edge and sustain long-term success.

By focusing on these key activities in February, you can lay a solid foundation for continued growth, innovation, and success throughout the year.

Source: www.bdc.ca

New Business Listings

The Town of Okotoks is thrilled to welcome the following businesses to Town:

Storefront:
Love 2 Dye
Identity Hair Group, Inc.
Hungry Eyes Restaurant
U5 Academy of Hair & Aesthetics
Muscle Activation Technique Specialists
Provalue Flooring, Inc.
Next Gen Daycare
Brilliant Minds Academy
TV Media Production Company
Rare Design Beauty


Homebased:
Rocky Mountain Window Cleaning
Shianne Kohlman Fitness
The Nurse Coach Collaboratory
JMC Photography
Daisy & Clover Photography
Prairie & Pine Floral Design
Luxury Nails by Lanny

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Business Grand Re-Opening: The Point Okotoks

The Town is happy to welcome and congratulate Jennifer, Jeff and their family on the grand re-opening that happened earlier ths month! We are thrilled to see all the exiciting things happening in this space!

About The Point

The Point is a place dedicated to teens, families and the community, a place to call their own. Come hang out, escape, play, relax, and so much more!

Community
The Point is a place where EVERYONE is welcome! We are here to provide an environement for ALL abilities - youth to adult.

Create
A place where they only limits that exist are the ones we impose.

Connection
A place to learn and grow together in an environement that promotes acceptance and fun.

Contact Info
📧 jennifer@thepointonline.ca
📱 (403) 995-0593
📍 #1, 107 Stockton Point
🖱️ http://www.thepointokotoks.ca 

Instagram: https://www.instagram.com/thepointokotoks/

Facebook: https://www.facebook.com/thepointokotoks


If your business would like to participate in the Grand Opening/Ribbon Cutting Program, please click the button below for details!

Learn more

2024 Business License Payments

Business license payments were due January 31, 2024; late fees of $50 have been applied to outstanding balances. If you need more information or assistance on payments, have any other business-related questions, or have made changes to you business (e.g. new location), please reach out to Economic Development at 403-938-8052. Visit www.okotoks.ca/business-licensing for information about payment options and more.

Thank you for doing business in Okotoks!

 

Water Smart Business Grant

Is your business interested in upping your curb appeal and decreasing your water bill? Applying to the Water Smart Business Grant could net you substantial savings! This grant is open to Okotoks businesses, schools, churches, non-profit organizations and condo boards, and provides businesses with a flexible model to customize a water-saving project such as indoor water fixtures and landscaping improvements and provides up to $10,000 per organization!

Learn more about grant requirements and start planning now – applications will be first-come, first-served until all funds are allocated. 


Learn more

Clean Energy Improvement Program (CEIP)

What CEIP means for local businesses

The Clean Energy Improvement Program, or CEIP, launched on the January 23 and will offer local contractors and businesses the opportunity for more local business. The program allows eligible residential homeowners to apply for financing from the Town of Okotoks to have energy efficient upgrades installed in their homes. At the present, the program will run for 4 years, with approximately 20 energy efficiency projects being completed each year. Alberta Municipalities is administering the program while the Town is overseeing the financing for property owners.

How is this good for local business? Only a CEIP Qualified Contractor is allowed to install the energy efficiency upgrades and any contractor and/or sub-contractor can apply to become qualified! Go to https://ceip.abmunis.ca/ to find out if you are in the business of installing any of the eligible energy efficiency upgrades and how you can become a qualified contractor for the program in Okotoks. It’s easier than you think!

Business Success Story Program

The Town of Okotoks strives to promote a positive business environment that ultimately contributes to economic prosperity of the community.

The aim of this program is to highlight stories about local businesses with an emphasis on their success in Okotoks.

To learn more about the program and how you can participate, click the button below.

Learn more

Did You Know?

Economic developers have extensive networks and knowledge of available resources, including grants, incentives, and financing options. They can connect your business with valuable resources to support expansion, innovation, and workforce development.

Book a call today with Okotoks Economic Development to learn more: 403-938-8052.

The Corner Coworking Okotoks: Monthly Networking Event

Fuel Your Startup Success: Networking, Insights, and Growth Opportunities Await at Startup Okotoks Monthly Info Night!

Join The Corner Coworking Okotoks to learn how to elevate your startup journey at the Startup Okotoks Monthly Networking Info Night! Dive into a thriving ecosystem, network with fellow entrepreneurs, and uncover valuable insights to fuel your startup success.

Secure your spot for an evening of strategic connections and growth-oriented discussions.

Learn more

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Events & More Information

There are lots of great events happening in and around Okotoks this fall, Learn more!

Community Events


Business webinars can help businesses thrive. They often focus on specific skills or topics relevant to your industry. Check out what's coming up!

Business Webinars


Interested in learning more about, or bidding on, procurement opportunities? Find out more below!

Procurement Opportunities

Business Support Resources

We have compiled some resources that could be of interest or helpful to you as you do business in Okotoks.

There are numerous resources for small businesses to stimulate growth. Supports include loans, bursaries, financing, marketing, succession and other aids for small businesses - check it out below!

Learn more

 Please Share!

📅 Have a business event you would like to include? Click the button below to submit it!

Submit your event

💡 Do you have ideas to make this newsletter more exciting or business-related topics you want to see? The Town would love to hear from you! Connect with us!

📲 Enjoy the Economic Development Newsletter? Encourage a friend to sign up today!

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