Age of the Image
Why hire an event photographer? There are several advantages to getting good coverage. First of all, like it or not, image quality has come to stand as an indicator of the calibre of a company or event. A business that consistently presents professional looking photos will always be taken more seriously than a competitor that uses pictures taken with an iPhone, for example. We tend to associate good pictures with success, regardless of the size of the convention, symposium, banquet, conference, party, etc. Having a photographer on hand has become a given—a necessity, even. It’s something that organizers and participants alike have come to expect.
Participants want to see pictures of themselves on social networks; Facebook’s identification system makes this an extremely low-cost form of advertising that can provide exponential returns. But the utility of event photos doesn’t stop there. You’ll be able to use the pictures to demonstrate the size and success of the event, of course (since a good photographer makes any event look like a smashing success), and for documentary purposes.
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Source: Québec City Business Destination
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