Satisfy your craving for better B2B marketing results.

#1
A playbook for shaping what the internet says about you

Take a second to Google your brand... do you like what you see showing up in the results? What do you want to see reinforced, or what should be there instead?

These are excellent questions Amanda Natividad asks you in her podcast episode A playbook for shaping what the internet says about you.

Because increasingly people are forming opinions of your brand before they ever visit your site (annoying I knowwwwww). Luckily, you can get your arms around this 'public record'. This episode of Zero Click Marketing focuses on clear steps and excellent reflection prompts to help you do something about this.

I love Amanda thinks about audience research and marketing, and appreciate that this episode is only 11 minutes long. Short, sweet, and actionable!

My question to you: what’s a pebble in the shoe of your clients right now that you could talk about for 5-10 minutes as a quick audio or video clip?

#2
Josh Spector spent $95 to boost a LinkedIn post and told us the outcomes

Love it when folk share the outcomes of money they spend on advertising. LinkedIn is very expensive in terms of getting clicks to your website, but there can be benefits to boosting posts.

Josh Spector shares what he got out of spending $95 USD to boost a post. I’d like you to pay special attention to the visibility he got out of it. A good reminder to us all that marketing isn’t only about the conversion, but about getting folk who don’t even know we exist to, well, know we do!

My question to you: what could you do this week to get another round of eyeballs on something you published in the past?

#3
Specificity: a weapon of mass effectiveness

Admittedly this is a cheeky article, so take it with a grain of salt. But I love the spirit Jason Cohen’s 'Specificity: a weapon of mass effectiveness' offers us. The concept is to achieve more compelling writing by getting specific.

Are some of the examples in this piece hyperbolic and over the top? Yup. Am I’m saying we should all bend the truth when dealing with nuanced and sensitive content? Of course not. Buuuuuut I think a lot of us in the expertise space play it waaaay too safe in terms of communicating concepts that will help our clients succeed. In our efforts to be clear and approachable, we can be ineffective and forgettable.

If you read through this article and end up getting 10% more specific in your content moving forward, I will totally take that as a win 😉

My question to you: what existing content could you pepper in some specificity?

PS: “specificity” is a word I have a REALLY hard time saying. It always ends up being 7 syllables, which is comical because I must say it at least 6 time a week in client calls…

#4
The social playbook as changed. Here's what working in 2026

Marketing News Canada gave an abridged version of SocialNext Marketing Alliance's weekly Wednesday webinar series featuring Kitty Lana Carr and Tanya Cruz for some trends they’re seeing across marketing channels. Some things that stood out for me:

• Carousels are having a moment.
• Newsletters and long-form audio are back
• Your community is already writing your brief

I wasn’t present for the webinar, so I’m not sure what details they got into for their insights, but this overview does track with other reports and conversations I’m seeing across the B2B marketing landscape. I thought you might enjoy a short and sweet article to inspire Enjoy!

My question to you: is there a recent industry event you attended that you could share a recap or highlights about?

I feel Chris Miller on this, as I cancelled LinkedIn Premium for a few months... in the name of science!

What to do when you don't do that marketing thing you were supposed to do.

Barnacles... I was supposed to send this newsletter last week!

Anytime I promote Marketing Snacks, I specifically (arg) say it goes out every 2^nd and 4^th Thursday. I also tell clients looking to grow their newsletter that they should specifically say (again! dammit!) when the newsletter comes out on their landing page and promotions. For accountability and all that good stuff.

And yet here I am. Egg on my face. Handing you warmed over belated Marketing Snacks on a 3^rd Thursday.

Well, let’s make an omelet out of this moment to talk about what to do when you fall off whatever marketing wagon you were on.

1. Practice self-compassion. We are soloists or tiny teams juggling a lot. Things don’t get done sometimes. This is human and natural. Treat yourself like you would your best friend who just came to you annoyed they didn’t do the thing they were supposed to do. You’d hug ‘em and let them know it’s ok, right? Do the same for yourself, you big beautiful imperfect human being, you.
    
2. Don’t get stuck in the overthinking trap that EVERYONE NOTICED. Did you notice I didn’t send this thing last week?* The reality is that most folk have no idea what our publishing schedule, frequency goal, or marketing aspirations are. They're just here for the ride, Darlin. 
   
   If they do notice, they might think about it briefly and then get sidetracked with life. But typically, our audience isn’t waiting around expectantly for every piece of marketing to come out.
   
   If the error was time sensitive, you can always weave in a note or apology, but more often then not, don’t sweat it. Save your energy for the next bit instead…
    
3. Get curious if this is about time management, habits, or resistance. Was this just a one-time fluke? Are you putting unrealistic expectations on what you can get out the door in a given timeframe? Do you (in)conveniently stick the project at the end of the week when you’re out of gas instead at the start when you’re fresh as a daisy?
   
   This is never a comment on your character, your value as a professional, or how much a hot or cold mess you are. This is simply a learning moment. See it as an opportunity to adjust and try something a bit different. You’re the boss here!

Speaking of bosses… I’m one too, so the next issue of Marketing Snacks is going out the 5^th Thursday. Neener neener.

Recent topics I helped folk figure out:

• How to use ‘scenarios’ to create content that is relatable and specific (oh commonnnnn) when you can’t use testimonials.
   
• What to do before, during, and after delivering a workshop that can help market and sell more workshops in the future.
   
• How to weave curiosity into DM conversations that lead to more discovery call bookings.
   
• How to choose (and roll out) the best marketing project for your goals when it’s just you in the biz.

Want to feel more confident about how you show up and engage with best-fit prospects?

I offer Marketing Clarity Sessions to determine which marketing project (new or existing) will attract and book more clients. Then I create a custom 30-day action plan that plays to your strengths, capacity, and habits. Includes 2 weeks of advisory with yours truly so you don't ghost your own marketing and get the traction you deserve!  

*If you reply to me with some version of "well, I DID notice Marketing Snacks didn’t come out last week, I just didn’t want to be thaaaaaat person" I might just send you a fart noise on LinkedIn. Brat.