Because we believe great care begins with a question. Providing patient-centred care is important because it results in better outcomes for patients and greater satisfaction with care. “What Matters to You?” Day supports this by putting the patient voice at the centre of care, by focusing on what matters to them.

When a health care provider starts a conversation by asking what really matters to the person they are caring for, it helps them to build trust, develop empathy, and understand their patients. Ultimately, it improves the quality of care they provide.

Many patient partners have already participated in the planning for “What Matters to You?” Day, sharing their answers to the question, providing input on resources, and ensuring that the patient voice was embedded in everything we’ve created so far. You can read some of their thoughts on what matters to them in our Getting Started Kit.

You can also support "What Matters to You?" Day! by learning more about the initiative and helping us promote it! There are many ways you can do that:

• Download our Getting Started Kit for more information about the campaign.
• Sign up and declare your intentions to have a conversation about what matters, whether you're a care provider, patient, family member, or health care provider
• Share your story and let us know how it felt to share what truly matters to you and how your health care provider reacted
• Order free resources to promote "What Matters to You?" Day. We've got posters, pocket cards, stickers, and more resources designed for patients and providers. We'll mail them anywhere in BC!
• Spread the word online using the hashtag #WMTY17 and our prepared messages and digital resources. You can even add a #WMTY17 Twibbon to your profile photo to spread the word with every message you share!
• Get ready for conversations about what matters with our skill-building tools.
• Watch and share the campaign video, below: